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HomeCase StudiesTalent acquisition on TikTok? Mars Wrigley’s next-gen recruitment strategy gathers 29 million viewsMars Wrigley

Mars Wrigley

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28 million views: How Mars Wrigley built a viral social media strategy for talent attraction

Benjamin Broomfield
Benjamin Broomfield As Senior Editor for HRD, Benjamin is intimately connected with HR’s foremost thought leaders and senior HR leadership from the world’s largest organizations. He produces industry-recognized commentary, Q&As, and case studies that help HR leaders to solve core challenges and increase their value to the business. Benjamin is the host and producer of the HRD Live Podcast.
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